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Realize Academy Course

Курс C1

Подходящ за напреднали ученици по английски език.

6 месеца 4.7 (оценка)

Съдържание на курса

Understanding Consumer Behavior
Globalization and Consumer Society
Understanding Customer and Market Segmentation
New Products and Innovations
Consumer Perception: The Gateway to Purchase Decisions
Social and Cultural Influences
Learning, Memory and Thinking
Advertising Strategies and Media Planning
Motivation and Emotion
Family Influence
Strategic Planning in Business
Innovation and Creativity
Business Ethics and Corporate Social Responsibility
Entrepreneurship and Innovation
Approaching a Decision
Communicating with the Consumer
Future Trends in Consumer Behavior
The Marketing Management Process
Corporate Strategies and Marketing Implications
Understanding Customer and Market Segmentation
Market Research and Consumer Insights
Branding and Positioning in Marketing
Branding Strategies and Identity
Pricing Strategies and Market Positioning
Advertising Strategies and Media Planning
Integrated Marketing Communications (IMC)
Distribution Channels and Supply Chain Management
Digital Marketing Strategies
Digital Marketing and Emerging Technologies
Customer-Centric Marketing
Customer Relationship Management (CRM) and Retention Strategies
Digital Marketing Strategies (second part)
Data-Driven Marketing and Analytics
Marketing Metrics and Performance Measurement
Introduction to Negotiation
Preparing for Negotiation
Negotiation Strategies and Styles
Communication and Persuasion Techniques
Styles: Blue, Red and Purple Approaches
Constructive Argumentation and Framing
Managing Power and Influence
Tactical Concessions and Trade-Off Strategies
Emotional Intelligence and Conflict Resolution in Negotiation
Ethical Dilemmas and Integrity in Negotiation
Cross-Cultural and International Negotiation
Multi-Party and Team Negotiations
International and Cross-Cultural Negotiation (second module)
Using AI and Technology in Modern Negotiations
Technology and AI

Преподавател

Инструктор

Румен Пенчев

С бакалавърска степен по английска филология от български университет и следдипломна квалификация по бизнес администрация от британски университет. С над 20 години опит в преподаването на английски език.

Повече за курса

Този курс комбинира ключови модули от MBA програма: потребителско поведение, маркетинг и преговаряне. Съдържанието е адаптирано по британски академични стандарти и развива реални бизнес и комуникационни умения.