Realize Academy Course

Курс C1

Подходящ за напълно начинаещи. Включва основна граматика, лексика и ежедневна комуникация.

6 месеца 4.7 (оценка)

Съдържание на курса

Understanding Consumer Behavior

Globalization and Consumer Society

Understanding Customer and Market Segmentation

Market Research and Consumer Insights

Branding and Positioning in Marketing

Branding Strategies and Identity

Pricing Strategies and Market Positioning

Advertising Strategies and Media Planning

Integrated Marketing Communications (IMC)

Distribution Channels and Supply Chain Management

Digital Marketing and Emerging Technologies

Customer-Centric Marketing

Customer Relationship Management (CRM) and Retention Strategies

Digital Marketing Strategies

Data-Driven Marketing and Analytics

Marketing Metrics and Performance Measurement

Module 1 – Introduction to Marketing Strategy

Module 2 – Globalization and Consumer Society

Module 3 – Understanding Customer and Market Segmentation

Module 4 – Market Research and Consumer Insights

Module 5 – Branding and Positioning in Marketing

Module 6 – Branding Strategies and Identity

Module 7 – Pricing Strategies and Market Positioning

Module 8 – Advertising Strategies and Media Planning

Module 9 – Integrated Marketing Communications (IMC)

Module 10 – Distribution Channels and Supply Chain Management

Module 11 – Digital Marketing Strategies

Module 12 – Digital Marketing and Emerging Technologies

Module 13 – Customer-Centric Marketing

Module 14 – Customer Relationship Management (CRM) and Retention Strategies

Module 15 – Digital Marketing Strategies

Module 16 – Data-Driven Marketing and Analytics

Module 17 – Marketing Metrics and Performance Measurement

Introduction to Negotiation

Preparing for Negotiation

Negotiation Strategies and Styles

Communication and Persuasion Techniques

Constructive Argumentation and Framing

Conflict Resolution in High-Stakes Negotiations

Managing Power and Influence

Tactical Concessions and Trade-Off Strategies

Negotiation in High-Stakes and Crisis Scenarios

Ethical Dilemmas and Integrity in Negotiation

Cross-Cultural and International Negotiation

Multi-Party and Team Negotiations

International and Cross-Cultural Negotiation

Using AI and Technology in Modern Negotiations

Technology and AI

Преподавател

Румен Пенчев

С бакалавърска степен по английска филология от български университет и следдипломна квалификация по бизнес администрация от британски университет. С над 20 години опит в преподаването на английски език.

Повече за курса

Този курс обхваща всичко от основите до по-напреднали теми и е подходящ както за начинаещи, така и за учащи с предишни знания. Всеки урок е придружен от тестове и упражнения за слушане и разбиране, което ти помага да затвърдиш материала по структуриран начин.