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Realize Academy Course

Курс C1

Подходящ за напълно начинаещи. Включва основна граматика, лексика и ежедневна комуникация.

6 месеца 4.7 (оценка)

Съдържание на курса

Understanding Consumer Behavior
Globalization and Consumer Society
Understanding Customer and Market Segmentation
Market Research and Consumer Insights
Branding and Positioning in Marketing
Branding Strategies and Identity
Pricing Strategies and Market Positioning
Advertising Strategies and Media Planning
Integrated Marketing Communications (IMC)
Distribution Channels and Supply Chain Management
Digital Marketing and Emerging Technologies
Customer-Centric Marketing
Customer Relationship Management (CRM) and Retention Strategies
Digital Marketing Strategies
Data-Driven Marketing and Analytics
Marketing Metrics and Performance Measurement
Module 1 – Introduction to Marketing Strategy
Module 2 – Globalization and Consumer Society
Module 3 – Understanding Customer and Market Segmentation
Module 4 – Market Research and Consumer Insights
Module 5 – Branding and Positioning in Marketing
Module 6 – Branding Strategies and Identity
Module 7 – Pricing Strategies and Market Positioning
Module 8 – Advertising Strategies and Media Planning
Module 9 – Integrated Marketing Communications (IMC)
Module 10 – Distribution Channels and Supply Chain Management
Module 11 – Digital Marketing Strategies
Module 12 – Digital Marketing and Emerging Technologies
Module 13 – Customer-Centric Marketing
Module 14 – Customer Relationship Management (CRM) and Retention Strategies
Module 15 – Digital Marketing Strategies
Module 16 – Data-Driven Marketing and Analytics
Module 17 – Marketing Metrics and Performance Measurement
Introduction to Negotiation
Preparing for Negotiation
Negotiation Strategies and Styles
Communication and Persuasion Techniques
Constructive Argumentation and Framing
Conflict Resolution in High-Stakes Negotiations
Managing Power and Influence
Tactical Concessions and Trade-Off Strategies
Negotiation in High-Stakes and Crisis Scenarios
Ethical Dilemmas and Integrity in Negotiation
Cross-Cultural and International Negotiation
Multi-Party and Team Negotiations
International and Cross-Cultural Negotiation
Using AI and Technology in Modern Negotiations
Technology and AI

Преподавател

Инструктор

Румен Пенчев

С бакалавърска степен по английска филология от български университет и следдипломна квалификация по бизнес администрация от британски университет. С над 20 години опит в преподаването на английски език.

Повече за курса

Този курс обхваща всичко от основите до по-напреднали теми и е подходящ както за начинаещи, така и за учащи с предишни знания. Всеки урок е придружен от тестове и упражнения за слушане и разбиране, което ти помага да затвърдиш материала по структуриран начин.